Friday, September 25, 2009

5 Steps to Increase your internet presence. Example: Hot Wheels Collectibles in Auctions on LottaThings.com


So here is quick set of actions business owners or marketing managers can do to expand your internet presence. Managing growth, creating growth is much easier if you leverage web 2.0 tools and social media in concert. Here are the steps I took to create today's blog post. 1) Started with an auction listing at LottaThings.com, TTXW's newest website. 2) Made a video using pictures from a group of Mattel Hot Wheels car from 1969-1971. 3) Posted the video to the LottaThings YouTube account. 4) Shared the video to the blog. 5) The blog's RSS feed is picked up by @LottaThings on Twitter, TTXW's site and feedburner in general

So the sum total: listing on LottaThings, video on YouTube, share post to blog, blog feeds to multiple locations. That's at least 6x the coverage on any one of those things alone. Note that you can also share YouTube items directly to Twitter or sites like Facebook. For this item, I specifically wanted to also go through blog on the way to other places to leverage it and it's RSS feed before hitting Twitter. That way I can describe and demonstrate this powerful process at the same time I put it to work.  I also really needed to post and this is a very fast & efficient way to do it.

Wes