Wednesday, July 13, 2011

The Importance of Social Networks and Your Business

Social networking is a phenomenon that is taking the world by storm.

Recent research has shown that social networking is penetrating all ages of citizens of the United States. That being said, in order to gain the competitive advantage when it comes to your Internet presence, it is absolutely crucial that you utilize social networking sites to their fullest potential.

When one examines the numbers shown by emarketer in Feb 2011, it seems like a no-brainer: With that many people on social networking sites like Linkedin, Twitter, and Facebook, why would anyone with a business not be present on at least one of those networking giants? For many businesses, the answer is pretty simple; it takes effort. Now, that’s not me calling businesses lazy, it’s actually quite the opposite. Business owners are busy. They have to maintain the highest quality of service or product. They must make sure customers are satisfied with their purchase. What happens is that business owners fall in the trap of ignoring the fact that much can be done in the way of marketing with minimal effort on Facebook and Twitter.

What will be introduced in the following blog series over the next couple of weeks will be some simple things that you can do to boost your sales via social networking sites. I’ll show you how easy it can be to use these sites to your advantage and get noticed in this fertile ground for marketing your business!

Let’s Grow!
Wes Stalcup

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